A few weeks ago, I received an invitation for the Tommy Hilfiger Fashion Show. I was really excited when I received the invitation for myself plus one person that I can take with me. The Fashion Show took place on Wednesday in Venice Beach, California. Tommy Hilfiger with his brand ambassador Gigi Hadid prepared Tommy x Gigi collection which is a massive production featuring 55 looks.
The inspiration for the collection was California, with a loose “Summer of Love” theme that went along with the mini music festival that Hilfiger created along the iconic strip of sand. The whole event looked like a mini festival. Before the show everyone who was invited could buy the collection before it gets to the store (yes, the wait for collection is 1 month now and it is sold out everywhere). Also, there were carousels, slides, photo booths, walls for “Instagram” pictures, food trucks, bars and tents where you could design your own Tommy bag 😉 In short whole event had a California festival vibe.
During the show, we saw many celebrities, including Lady Gaga, Kris Jenner, the Kardashians, and many Insta-famous people.
Gigi Hadid opened fashion show to the song “California” of TuPac and her sister Bella Hadid went after her. You could see a lot of models from Victoria Secret; models like Joan Smalls and Polish model Monika Jagaciak. Also you could see Gigi’s little sister, Bella, and Insta-famous model Hailey Baldwin walking the “runway” along with Sara Sampaio, Stella Maxwell and Devon Windsor. No longer voyeurs, they were part of the scene, snapping, shopping, and singing along. There was no typical runway, but rather a dedicated pathway for the models to use, including the sidewalks of Venice Beach. The models’ circular path led them to pass an empty stage, which was only later used.
Gigi Hadid closed the show, while she was doing her last circle, Tommy Hilfiger joined her, and other models were walking behind them signaling the closing of the runway show. Gigi and Tommy went onto the stage next to the runway to thank everyone and to announce a special surprise: an after party with a performance by Fergie. She did an amazing 1 hour performance on the stage, singing and dancing through her classic tracks.
In short, the entire show and event was amazing and unforgettable because of how much work everyone put in to set it up as a festival with a California beach theme.
To see or shop collection link here TommyX Gigi